20+
years of enterprise
marketing experience
in revenue in two years
Grow 3x-4x ARR in 18-24 Months
Hitting the Growth Ceiling?
You've built a great b2b product or service. You've secured early customers and hit the critical early ARR milestone – congratulations. But now, scaling feels more challenging.
Founder Still Playing CMO? Are you stretched thin, guessing at marketing tactics? It's not your core strength, and it's burning you out.
Burned by Pricey Agencies? Got generic strategies and weak pipeline? They don't get your business. Managing them drains your precious time.
"Random Acts of Marketing"? Do disconnected tactics feel chaotic? Are you spending money without knowing the real revenue impact?
Pipeline Panic Setting In? Leads inconsistent? Sales forecasts shaky? Is the pressure mounting for predictable pipeline, now?
Manual Marketing? Are you building advanced b2b tech but not using AI or automation smartly in your own GTM?
Your Strategic Partner for Scaling Growth
With 20 years in mid-market and enterprise marketing, including 12 laser-focused on building demand generation and growth engines for tech companies, I bring the strategic rigor and hands-on execution needed to build your predictable path to 3x-4x ARR.
Proven Demand Generation Architect: 12+ years designing, building, and scaling predictable pipeline machines. We move beyond random acts of marketing to create systems for growth.
GenAI & Automation Native: Let's strategically embed GenAI and automation into your marketing and sales processes for competitive advantage and efficiency.
The PRISMA Growth Framework™: My proprietary, data-driven framework provides a clear, repeatable process to diagnose issues, set strategy, execute effectively, and measure what matters. (More below)
Fractional C-Level Expertise: Get the strategic horsepower, roadmap, and accountability of an experienced CMO tailored to your specific needs.
Growth Framework
Scaling shouldn't be guesswork. PRISMA is my structured approach, honed over many years of driving growth, specifically adapted for b2b tech:
The Results
3x-5x Pipeline Growth: More qualified leads, faster sales cycles.
Revenue Clarity: Know exactly what’s working and why.
Scalable Success: Hit 4x ARR with a demand gen engine built to last.
Download Your New Content Assents
About Ronan Keane
Ronan Keane is a seasoned Fractional CMO with over 20 years of experience in B2B marketing, including more than a decade focused on demand generation and growth strategy.
He partners with scaling B2B tech companies to architect predictable, sustainable revenue growth using his proprietary PRISMA Growth Framework and deep expertise in AI and automation. With multiple GenAI certifications and a hands-on approach, Ronan helps CEOs and founders break through growth ceilings and build marketing engines that drive real results.
Beyond the credentials, Ronan brings something more. A cancer survivor, former youth football coach, and adventure racer, he understands what it means to navigate pressure, lead with clarity, and keep moving forward. His leadership is grounded in resilience, generosity, and faith. He’s worked globally, led both creative and analytical teams, and knows how to connect vision to execution.
Clients trust him not just because of his experience, but because of how he shows up. Strategic, empathetic, and fully invested. He’s not here to impress — he’s here to build, guide, and create real impact.
$600M+
Sales opportunities driven by proven strategies
AI Certifications
Prompting Essentials
AI Strategy for Business
Applied Generative AI
for Digital Transformation
Powering Growth with Intelligent AI & Automation
To accelerate your growth, I embed powerful AI and automation directly into your marketing and sales engine. By leveraging leading tools, I enhance efficiency, enable deep personalization at scale, unlock crucial insights from data, and build the smarter, more effective go-to-market strategy needed to propel your company to 4x.
n8n
Clay
ChatGPT
Make
Jasper
Strategic Growth Services
Flexible engagement options designed to provide value while ensuring business sustainability. Below are just a sample of engagements.
Short-term projects
Need to fix a specific problem now? My foundational projects establish critical building blocks for growth. Here are other examples:
Website Conversion Refresh
SEO Analysis and Recommendations
Marketing AI/Automation Opportunity Map
Growth Metrics & KPI Dashboard Setup
Target Account (ABM) Pilot Strategy
Lead-Generating Content Engine Plan
Competitor Messaging & Positioning Analysis
Competitive Insights Report
Leverage AI and expert oversight for a competitive snapshot that delivers fast, actionable insights into feature gaps, pricing, and positioning to drive confident strategic decisions without costly consulting fees.
Deliverables
Feature Matrix (1-2 pages)
Side-by-side comparison of core modules and standout gaps across four competitors.
Pricing Snapshot (1 page)
List vs. estimated effective pricing and any trial or promotion hooksSWOT Analyses (4 pages)
Strengths, weaknesses, opportunities, and threats for each competitorTactical Recommendations (1 page)
Three high‑impact plays you can action this quarterQuick‑Win Roadmap (1 page)
A simple two‑step plan to capitalize on the gaps uncoveredDeliverable Package
Polished 8–10 page PDF branded to your company, plus an optional 30‑minute debrief call
$3,000 (one-time fee). Bespoke versions are also available
Sales Impact Kit
Your sales deck will be effective; your sales team has consistent messaging; your marketing content helps close deals.
Deliverables
Revamped Core Sales Presentation Deck (focused on value & differentiation).
Key Talking Points & Objection Handling Guide (aligned with new messaging).
Outline/Brief for 1-2 High-Impact Sales Collateral pieces (e.g., Case Study Template, One-Pager).
~$3,000 - $5,000 (Fixed price or tight range)
Demand Gen Quick Audit & Roadmap
Marketing activities are no longer random; you now know what's working; the pipeline is predictable, and you’re sure where to invest next.
Deliverables
Audit of current demand generation activities & funnel metrics.
Identification of top 2-3 bottlenecks & opportunities.
High-level, prioritized 90-Day Action Plan focused on quick wins & foundational fixes.
Recommendations for essential tracking/metrics (KPIs).
~$3,500 - $5,500 (Fixed price or tight range)
Fractional CMO Packages
Ready for sustained, strategic growth leadership? My Fractional CMO engagements provide ongoing expertise through PRISMA:
Executive Advisory
Your Strategic Sounding Board & Guide
$3,000 - $5,000
per month
(Range depends on company/market complexity influencing the depth of analysis required and frequency of team interaction needed)
Effort:
~10-15 hours per month
Best For:
Founders/CEOs with an existing marketing person/small team or agency who need senior strategic direction, validation, and oversight to ensure efforts align with the $20M ARR goal.
Focus:
High-level strategy, guidance, and accountability.
Key Activities & Deliverables:
Monthly 1:1 Strategy Session (Founder/CEO)
Monthly Marketing Performance Review & Analysis Call (w/ team/agency if applicable)
Review & Feedback on Marketing Plans/Campaign Briefs
Guidance on Team/Agency Direction & Priorities
On-Call Advisory Support (e.g., Slack/Email for strategic questions - defined response time)
Initial 30-60 Days: Deeper dive review of P & M baselines.
Strategic Leadership
Your Architect & Conductor for Growth
$6,000 - $9,000
per month
(Range depends on team size/structure, number of agencies/vendors to manage, and the complexity of the GTM engine being built/scaled)
Effort:
~16-25 hours per month
Best For:
Companies needing proactive strategic leadership to design, build, and manage their marketing engine. You may have some marketing pieces but lack a cohesive strategy and experienced oversight.
Focus:
Developing strategy, leading execution (through team/agency), building processes.
Key Activities & Deliverables:
Regular Strategy Calls to Keep Growth On Track.
Clear Priorities & Guidance for Your Marketing Team/Agency.
Managing Agencies/Vendors to Maximize Your ROI.
Building & Running Your Scalable Marketing Engine.
Clear Reports Showing Marketing's Impact on Revenue.
Actionable 90-Day Growth Plan & Budget Guidance.
A Dashboard Tracking the Metrics That Actually Matter to Growth.
Transformation
Your Hands-On Growth Engine Driver
$10,000 - $15,000
per month
(Range depends on the intensity of implementation required, need for significant process building/change management, potential team building/hiring involvement, and inclusion of any on-site requirements)
Effort:
~40-60 hours per month (Significant virtual/potential onsite presence)
Best For:
Companies needing intensive, hands-on leadership to rapidly build, fix, or scale their marketing function, often post-funding or during critical growth inflection points. It may involve building the team/function itself.
Focus:
Driving implementation, deep operational involvement, team/function building.
Key Activities & Deliverables:
Weekly Strategy, Execution & Optimization Sessions
Significant Weekly Virtual Presence (potential for agreed on-site days)
Hands-on Leadership of Key Marketing Initiatives/Projects
Direct Management and Mentorship of Marketing Team members (if applicable)
Development & Implementation of Marketing Processes/Workflows
Potentially Assist in Marketing Team Hiring/Structuring
Deep Performance Monitoring & Leading Optimization Cycles
Initial 30-60 Days: Rapid diagnosis across PRISMA, building foundational plans, and concurrently initiating critical path implementation efforts.
Case studies
Book a 30-minute strategy call. We’ll map your path to short-term wins and long-term growth—no fluff, just a plan that works.
